The rise of Cozz was inevitable from the beginning. There’s just no denying a song like “Dreams.” But while so many other up-and-coming rappers make a viral hit and forever try to match it, Cozz is already showing a rare quality for a new rapper: consistency. His debut album Cozz & Effect isn’t full of party anthems and goofy of-the-moment hits. It’s more than that—it’s the perspective of a young artist from Los Angeles, and it’s a look into the life of a rapper who we’re confident will be relevant for many years to come. Watch it HERE!