YG Explains Why He Rejected A Major Sneaker Deal

August 19, 2016

Having recently discussed Bompton style with us, YG sat down with Complex to go in-depth about sneakers, revealing that he turned down a major shoe deal because he “wasn’t really feeling the sneakers.” In light of Drake’s OVO Air Jordans and Future’s recent deal with Reebok, YG’s sneaker deal rejection is a refreshing approach to consumerist traps that befall many of his counterparts. “We’re like walking billboards,” he observes, all too aware of the ways that companies capitalise on artists of the moment. Check out the interview in its entirety

 

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