Kendrick Lamar Covers Forbes 30 Under 30

November 14, 2017

Kendrick Lamar came of age on the streets of Compton, California, the violent landscape that has featured prominently in the music created by scores of hip-hop artists. He drew inspiration from his background for an entirely different venture: a 2014 partnership with Reebok to create a signature pair of sneakers–one red, one blue, symbolizing peaceful coexistence of the ?notorious Bloods and Crips gangs.

 

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